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Episode 12  |  24:58 min

Why Copywriting & Storytelling Are Key To Product Management (With Drift's Dave Gerhardt)

Episode Thumbnail
Episode 12  |  24:58 min  |  09.12.2019

Why Copywriting & Storytelling Are Key To Product Management (With Drift's Dave Gerhardt)

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This is a podcast episode titled, Why Copywriting & Storytelling Are Key To Product Management (With Drift's Dave Gerhardt). The summary for this episode is: It's a special crossover episode of Build! And the first episode in our brand new dedicated feed. Today's guest? Dave Gerhardt, Drift's VP of Marketing. Dave discusses his one week spent as a product manager at Drift plus, the real meat of this episode – how to write good copy and tell a story with your product. Copywriting and storytelling are key to product management. If you can't tell the story and motivate your team, they won't know where to go next. On this episode of Build, how to build that excitement and get everyone on the same page. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @jayacunzo and @seekingwisdomio. WHAT WAS COVERED 00:38 - DG’s one week as a product manager 2:17 - The most underrated skill at a company: internal marketing 5:15 - Read it out loud, say what you mean 6:40 - Simplify 8:00 - Would you say that out loud? 8:28 - Use their words 10:45 - Let your customers write the copy 12:20 - The swipe file 13:44 - Storytelling 14:10 - Five parts of a story 15:34 - The best books on copywriting 18:13 - The best books on storytelling 19:00 - DG’s storytelling secret: The Steve Jobs’ keynote 19:46 - The hardest part of storytelling in product 21:34 - Two ways to sell a shovel LINKS Read Ogilvy on Advertising Read CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Read Nobody Wants to Read Your Sh*t Watch the 2010 iPad keynote Watch the 2007 iPhone keynote