Drift

Did you think product-led growth was something just for people doing "growth hacking?" Turns out that being product-led is about way more than just growth and instead is one of the best ways that a company can get their customers what they need, faster. In this episode Maggie gets the real scoop on all things product-led from Todd Olson, CEO and Founder of Pendo, who recently wrote the book on the subject. Want to learn more about being product-led? Check out Todd's new book here: https://www.pendo.io/the-product-led-organization/
Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can connect with Maggie on Twitter @maggiecrowley 

Why Product-Led Organizations Win With Pendo CEO & Founder Todd Olson

In this episode, Maggie shares a quick story and an update on the podcast. Connect with Maggie on Twitter at @maggiecrowley.

Maggie Crowley makes an announcement about the podcast.


A Quick Update from Maggie

Special Announcement

Maggie shares a quick story and an update on the podcast.


Contrary to popular belief, product marketing is not just about making decks. In this episode, Maggie sits down with Drift's Director of Product Marketing, Aurelia Solomon. Together, they talk through the ins and outs of a product marketing role, why storytelling is crucial to success, and how to build, and manage, a strong PM to PMM relationship. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie and Aurelia on Twitter @maggiecrowley and @Aurelia90716528

Aurelia Solomon

Director of Product Marketing

Drift's Director of Product Marketing, Aurelia Solomon, explains what product marketing is and how to use it to generate revenue for your business. 


The Ins and Outs of Product Marketing with Drift's Aurelia Solomon

In 2019, one of the most common questions Maggie got from her listeners was, "What's a one-pager?" So, she sat down with former Drift product manager, Daphne Funston, to answer the question. Since then, Drift has grown and scaled so much that the product team has actually had to evolve the template, which is why Maggie will be releasing a new episode all about V2 of the one-pager in upcoming weeks. But for now, we wanted to remind you of the basics, and the strategies that have proven to work for earlier-stage companies. Be sure to hit the subscribe, so you don't miss part 2! Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends. You can also connect with Maggie and Daphne on Twitter at @maggiecrowley, @daphnegrayson, and @DriftPodcasts

In 2019, one of the most common questions Maggie got from her listeners was, "What's a one-pager?" So, she sat down with former Drift product manager, Daphne Funston, to answer the question.
Since then, Drift has grown and scaled so much that the product team has actually had to evolve the template, which is why Maggie will be releasing a new episode all about V2 of the one-pager in upcoming weeks. 
But for now, we wanted to remind you of the basics, and the strategies that have proven to work for earlier-stage companies. 


[Rebroadcast] Answering Your #1 Question: What's a One-Pager? (With Daphne Funston)

In 2019, one of the most common questions Maggie got from her listeners was, "What's a one-pager?" So, she sat down with former Drift product manager, Daphne Funston, to answer the question.
Since then, Drift has grown and scaled so much that the product team has actually had to evolve the template, which is why Maggie will be releasing a new episode all about V2 of the one-pager in upcoming weeks. 
But for now, we wanted to remind you of the basics, and the strategies that have proven to work for earlier-stage companies. 



Maggie's already given her best advice on how to deliver a great presentation. But what about enabling your teams to deliver their best presentations? That's what Maggie explores in this episode. Today, Maggie shares the five core elements she looks for in a great presentation, and how she provides feedback to her team based on those five points. This episode is a must-listen for managers new and old. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie on Twitter at @maggiecrowley

Maggie's already given her best advice on how to deliver a great presentation. But what about enabling your teams to deliver their best presentations? That's what Maggie explores in this episode. Today, Maggie shares the five core elements she looks for in a great presentation, and how she provides feedback to her team based on those five points. This episode is a must-listen for managers new and old. 


Giving Presentation Feedback as a Manager

There’s a lot of advice around how to effectively build products, but how do you actually put that advice into practice? Ben Foster has first hand experience. Serving as an advisor, then writing the book, Build What Matters, which is all about building products focused around customer-centered product visions, and now holding the position of chief product officer at Whoop, Ben has had to learn how to take his own advice and turn it into action. In this episode he and Maggie define what a product vision is, clarify how it's different from a strategy, discuss ownership vs. autonomy, and the realities Ben has faced since implementing his own advice at Whoop. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie and Ben on Twitter at @maggiecrowleyand @fosterinnovates

Ben Foster

Chief Product Officer, Whoop

There’s a lot of advice around how to effectively build products, but how do you actually put that advice into practice? Ben Foster has first hand experience. Serving as an advisor, then writing the book, Build What Matters, which is all about building products focused around customer-centered product visions, and now holding the position of chief product officer at Whoop, Ben has had to learn how to take his own advice and turn it into action.




How to Turn Advice into Action with Whoop's Ben Foster

There’s a lot of advice around how to effectively build products, but how do you actually put that advice into practice? Ben Foster has first hand experience. Serving as an advisor, then writing the book, Build What Matters, which is all about building products focused around customer-centered product visions, and now holding the position of chief product officer at Whoop, Ben has had to learn how to take his own advice and turn it into action.





There are a lot of stories out there on how founders built their first product but not many examples of founders sharing those stories as they're happening. In today's episode, Maggie talks with David Flinner, co-founder and Head of Product at Levels, about how they're building their first product. From building in public, to just how scrappy a first version can be, to what it takes to make the jump from early adopters to the early majority, this episode is a deep dive into what it can look like to build a new product from the ground up. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley

There are a lot of stories out there on how founders built their first product but not many examples of founders sharing those stories as they're happening. In today's episode, Maggie talks with David Flinner, co-founder and Head of Product at Levels, about how they're building their first product. From building in public, to just how scrappy a first version can be, to what it takes to make the jump from early adopters to the early majority, this episode is a deep dive into what it can look like to build a new product from the ground up.


Building Early Stage Products with Levels Co-Founder David Flinner

Early Stage Product Development with Levels Co-Founder David Flinner

Build gives you the inside track on all things product and product management. Host Maggie Crowley, former Olympian turned Harvard MBA turned Director of Product Management at Drift, sits down with the best of the best across product management, design, and engineering to bring you lessons from product greats at Atlassian, Pluralsight, VMware, and more.

Build with Maggie Crowley

Why Product-Led Organizations Win With Pendo CEO & Founder Todd Olson

Why Product-Led Organizations Win With Pendo CEO & Founder Todd Olson

More Episodes

A Quick Update from Maggie

The Ins and Outs of Product Marketing with Drift's Aurelia Solomon

[Rebroadcast] Answering Your #1 Question: What's a One-Pager? (With Daphne Funston)

Giving Presentation Feedback as a Manager

How to Turn Advice into Action with Whoop's Ben Foster

Building Early Stage Products with Levels Co-Founder David Flinner